About Stingray

Stingray is a unique Florida inspired inflatable paddle board, open water swimming and active lifestyle gear brand that’s deeply connected to the ocean and its conservation. We  manufacture professional-grade, high performance and superior quality products at a reasonable price.

During 2020, at the start of the COVID-19 pandemic, the brand was born in sports crazy St Pete/Clearwater, part of Tampa Bay, Florida. Also known as 'Champa Bay' it is home to the Rays Major League baseball team and thousands of graceful stingrays. Rays are synonymous with the Tampa Bay culture, but there is more to where the brand name came from.

During his paddle board excursions, the Stingray founder noticed something unique about the fevers of stingray migrating across Tampa Bay. Could their effortless balance and glide be translated to the human form through a wetsuit design? From this concept the Stinger 2.0 prototype was born and you can find out more about the unique design and technology HEREStingray have extensively tested the Stinger 2.0 not only on Olympians for speed and performance, but also novice swimmers for comfort, thanks to Tampa Bay open water swimming guru Leo Briceno. In addition, our wetsuits have been used by a number of Navy SEALs carrying full combat gear, which is the ultimate endorsement of quality and durability!

So with our first product successfully designed around the Stingray shape, and being born in Tampa Bay, home of the Rays, we didn’t have to think too hard to come up with the name Stingray!

Following our first wetsuit, we quickly expanded in to inflatable paddle boards,  goggles, waterproof and neoprene accessories, and the Brooke Bennett Collection designed by the 3x Olympic Gold medalist swimmer. We are growing quickly with more products on the design board every week, but the iSUP line is certainly the most exciting! Our Florida inspired iSUPs are taking the industry by storm and are quickly becoming our flagship product line. The Stingray Fusion-Tech technology is cutting edge and we are constantly working to make our boards faster, lighter, stronger, and more environmentally friendly.

From the beginning the brand's mission has been clear and it was very important for Stingray to be different. There was something missing in the inflatable paddle board and open water swimming market. It’s easy to find cheap, poor quality products, and it’s easy to find very expensive, high performance products, but what about high performance, high quality products at a more affordable price point? There was nothing out there, which ultimately hurts the consumer. Stingray’s mission is to disrupt the market and deliver unique high performance, superior quality products, at a reasonable price. 

But the story doesn’t end there. Stingray is much more than just a brand and our mission is two fold. The Ocean’s Heartbeat initiative is an integral part of Stingray and please take a minute to find out more about it HERE. It's very important that we give back rather than being just another brand chasing sales. Stingray are also manufacturing a Navy SEAL Foundation paddle board which gives back 10% of every purchase to this fine charity.

And so here we are today. A unique brand disrupting the marketing, delivering the very best open water swimming and iSUP products. A brand that's identified as the ocean’s heartbeat and 100% inspired by Florida living out of St Pete/Clearwater.


Originally from Yorkshire in the UK, Rich Allen was a professional triathlete for 21 years. During his Professional career he won 9x National Pro Championships, achieved 7x Ironman event podiums, and had an ITU world ranking best of 9th. As a Junior he claimed 2x World Championship silver medals and 1x European Championship gold medal. He was part of the British Sydney Olympic Games squad and the Scottish Manchester Commonwealth Games squad. Rich was a DNS in Sydney and finished 12th in Manchester. Since retiring he has launched a triathlon coaching platform, founded a sports distribution company, been a corporate mindset consultant, and a NASCAR motorsport team's head of marketing. He is now enjoys growing the Stingray brand, paddle boarding and open water swimming with his wife Tonya and daughter Abby in beautiful Tampa Bay, Florida.